Devastating Boycotts Teach Corporate Elites: Go Woke? Go Broke!
I have often pondered the principles of marketing.
Whether we are talking about McDonalds, Coca Cola, the NFL, Target, or Anheuser-Busch—and its previously popular Bud Light beer—I would think the most important consideration would be to successfully target (no pun intended) the most likely consumers of the product and then do everything to gain, keep and increase the greatest market share possible.
In other words, as has always been the case in the corporate world before the “social justice” and Woke movements, the fundamental fiduciary duty to shareholders was to maximize profits. Period.
Well, corporate America has changed, and not for the better.